Fun stuff! We’ve been busy at ZipRealty.com. Among other search & social -related projects, we’ve got a shiny new hyper-local blog rolling out that will play a large role in our plan. Related to that, I’m thinking more and more about how to syndicate all this great content – both for enhanced engagement, as well as for links.
With so much content rolling out, I’m thinking about strategy, infrastructure, and how to partner to really make this great! To help me along, I found a very nice PPT on the subject of developing an enterprise content syndication strategy. I think it is good enough to share – so here it is! Enjoy!
Note: this ppt is old, but the basics are pretty much the same. Note also: This is not our content syndication strategy. Rather, this is a framework anyone can use to begin thinking through how to leverage grade-A content to accomplish social / SEO / content marketing goals.