For your reading pleasure…
Interesting article on things to come from Google this year. 4 standout trends to look for include…
1) Better ways to use meta data to gain “sitelink” visibility in organic search
2) Google begins to cut the marketer out of the user experience as it enters the business of answering questions directly
(example >> https://www.google.com/search?ie=UTF-8&q=how+old+is+bill+clinton)
5) Google competes directly in more industries. Bought Zagat. Also entered travel. I’m curious about how and when they’ll enter real estate.
(example >> https://www.google.com/search?ie=UTF-8&q=BOS+to+SFO)
4) Restricted insight through Google Analytics as Google sees it’s data more as a competitive advantage and less as a resource for marketers. (We’re seeing 80k+ searches per month tagged as keyword “not provided”). This is only going to increase…
Interesting read.
