Increased Organic Search Traffic 135%!

It has been a while since I’ve reported on this. Since starting with BW in July 2010, I am happy to report that we have more than doubled organic search traffic to the site! This is the result of highly focused work. We launched a new site, launched a blog, produced the best content we could, and then we engaged customers through social media.

The result? Doubled organic search traffic in 8 months!

Search Goals in Brief

Here is a quick look at what we set out to do:

• Increase long-tail traffic for search queries containing specific, targeted head terms.
• Increase overall organic search traffic site-wide.
• Increase traffic to specific entry/landing-pages.

How We Did (this is the fun part)

• Increased overall traffic 135% from 3875 to 9124 visitors per month
• Increased long-tail traffic 126% for BW brand name
• Increased long-tail traffic 100% for “salesforce”
• Increased long-tail traffic 647% for “sales” (excludes “salesforce” – we were going for Sales Effectiveness and Sales Cloud)
• Increased long-tail traffic 1170% for “cloud” (huge gain for a cloud computing company!!)
• Increased long-tail traffic for “service” 69% (this is a new one for us. We’re going for Customer Service Effectiveness and all things Service Cloud related).

Really excited about these results – here is look at how we did it.

How We Did It (Plan Elements In Brief)

Search and social really do go hand-in-hand. Site architecture also plays an important role. Here is a brief look at what we did to get these results:

• Launched new search optimized website (the new site structure is better for SEO)
• Launched a blog
• Used blog and press releases to build targeted back-links to specific optimized landing/entry-pages on the site
• Used social media to deliver a clear message and engage customers
• Used social media to syndicate blog content and build high quality back-links.
• Focused intensely on this plan.  Produced quality content and engaging social media to deliver a message and build targeted back-links

It Worked!

If you would like to know how Laughlin Search and Social can help your business, contact me through my LinkedIn account.